History

Vanilla-Ice

making ads and music since 1984

LOOMIS started as a music recording studio and audio production facility. It was founded in 1984 by Paul Loomis, a composer and musician who has earned a national reputation for brand image music development. Over the years, the studio began to attract recording artists, ad agency music production business, and a direct advertising client base of its own.

In 1990, Paul had the good fortune of crossing paths with Dallas rap artist Rob Van Winkle (Vanilla Ice) who needed help producing his very first album. As the album’s hit single, “Ice Ice Baby,” soared to the top of the charts, Paul’s lyrical and composition contributions to the album generated the seed money to build his dream—a world-class music production facility. In the late 90s, the world-class facilities of Luminous Sound Studios were completed in Dallas.

To accommodate the growing demand for expanded creative services, Paul acquired a small creative group in 1998 that included a number of highly talented writers and art directors. From that team, LOOMIS was created, a firm specializing in full-service advertising for consumer-facing clients. A media team was soon added to the LOOMIS mix, and advertising agency specialist Mike Sullivan joined Paul as partner and president to lead LOOMIS in 2000. Mike’s early mission was to build the success of LOOMIS, while Paul concentrated his talents on attending to the growing demand for the services of the studio.

Today, LOOMIS is a unique blend of advertising and entertainment. On the first floor, visitors to our office discover a world-class music production facility that’s hosted notable artists, like Blake Shelton, Pat Green, Lady Gaga, Kirk Franklin, and scores of others.

On the second floor, LOOMIS is all advertising, all the time. The agency has created record-setting campaigns for many multiunit retail clients over the years, and has earned a reputation as one of the best ad agencies in the region.