BBQ Joint Joins Roster of Challenger Brands including Papa John’s, Fitness Connection, Rug Doctor, Massage Heights, First United Bank and more
DALLAS – Jan. 9, 2017 – RibCrib has been striving for BBQ perfection since 1992, and now the BBQ joint has selected the LOOMIS Agency to strive for brand perfection. RibCrib is based in Tulsa, Okla., and has a growing number of more than 60 restaurants throughout its home state of Oklahoma and beyond.
Dallas-based LOOMIS is the nation’s leading agency for challenger brands and is providing RibCrib with an integrated marketing strategy driven by a brand relaunch that is true to RibCrib’s hickory-smoked history. Agency services will include creative direction and execution, digital and traditional advertising, social media, public relations and more.
“LOOMIS has a long history of excellence in the restaurant category, and their challenger-brand approach appeals to our brand’s competitive instincts,” said Jeff Morrell, vice president of marketing for RibCrib. “We believe in our signature, slow-smoked meats so much that 24 years after we started, we still compete in barbecue competitions to keep ourselves on top of our game. We may not be the biggest barbecue joint, but we want to be the best. LOOMIS is going to help us get there.”
Mike Sullivan, president at LOOMIS added, “RibCrib rivals many restaurants in its category, and we’re ready to help them compete on a bigger scale. RibCrib exudes the true spirit of a challenger brand; they’re passionate, focused, humble, and ready to do what the competition simply can’t or won’t. And LOOMIS is ready to see them win.”
RibCrib was founded in Tulsa, Okla. in 1992, and has grown to more than 60 BBQ joints Oklahoma, Arkansas, Iowa, Kansas, Missouri, New Mexico and Texas. RibCrib smokes its meat the old-fashioned way with the perfect smoke ring. True to its name, RibCrib’s signature dish is ribs, but the restaurant also offers a complete menu of traditional barbecue meats, sides, sandwiches and more. Learn more at RibCrib.com.
LOOMIS is a full-service agency in Dallas that specializes in defining and leveraging the strategic advantages for challenger brands. The agency was founded in 1984 by Paul Loomis, a composer and musician who earned a national reputation for brand-image music development. He expanded the agency in 1998 to meet the growing demand, and today, LOOMIS is a unique blend of record-setting advertising services and world-class music production. In 2016, Ad Age named LOOMIS Small Agency of the Year, Silver Southwest. LOOMIS has also been named among the best places to work by the Dallas Morning News and Dallas Business Journal. Learn more at www.theloomisagency.com.