PAPA JOHN’S | OUTTA THE PARK

When Papa John’s charged us with launching a new promotion to follow up the award-winning Rangers 7 “Whisper” campaign, we knew we had to swing for the fences. Fortunately, this was the season that the 7s magically aligned. We teamed up with Rangers legendary Number 7—Ivan “Pudge” Rodriguez—to spread the word about Papa John’s new $7 Game Day Deal. This integrated campaign, launched on opening day, was designed to create a buzz and activate the fan base online, making every Rangers game day a Papa John’s occasion.