Here’s a true statement: the core work of marketing – crafting a message that resonates with the right audience and drives them to engage the way you want – hasn’t changed.
Here’s another true statement: the number of channels you can use to spread your message increase at a truly bewildering rate. Depending on who you ask, marketing has changed more in the last two years than it did in the previous 50, and there’s no reason to believe that will slow down.
But don’t panic! While it’s worth keeping your eye on general marketing trends, here are a few you can focus your brand on for the rest of 2019 to stay not just on target, but ahead of the curve.
Personalize everything (but especially email).
“But, Ken,” you say, “haven’t you talked a little about this before? First: thank you for paying attention, I’m very flattered. Second: yes, I have, because I think thoughtful, personalized email is just that important to your business.