Lauren Useda Law

Clear positioning, smart strategy, and the courage to take calculated swings. Challenger brands don’t wait for permission. They set the pace.

Discover how strategic partnerships, influencer marketing, and a challenger mindset drive healthcare marketing success.

Category leaders can benefit from thinking like challengers. Here’s why adopting a challenger brand mentality is essential.

Books, podcasts, and reports to fuel your thinking—even with your OOO on. Check out our Summer Reading list for CMOs and Marketing Leaders.