Culture is the fabric that holds your company together. You and your team built it together. You curated it together and keeping it healthy is non-negotiable. But what happens when something like COVID-19 drives you apart for weeks on end?
It’s hard enough to build and maintain a productive, supportive culture when your team is all together. How are you supposed to pull that off when everyone is working from home for an extended period of time with a future that’s, at worst, terrifying and, at best, uncertain? Clearly, it’s not easy. But you can do it and here’s how.
In our new book, The Voice Of The Underdog: How Challenger Brands Create Distinction by Thinking CULTURE FIRST (due for release in May), we outline the seven elements challenger brands need to create meaningful and lasting company cultures. The wonderful thing about them is you can make all seven work to your advantage from home, just as you can with everyone in the office. All it takes is attention and intention.