Why did we create this video tribute for the men and women of the restaurant industry and the entrepreneurs who risk it all? This is why.
Building a business is one of the most American things a person can do.
It’s also one of the most difficult. You’re chasing a dream while feeling your way around blind corners. You’re risking everything on the idea that you can do it better, make it better, leave it better. Whatever it is about running down this most American of dreams, it isn’t for everyone. More than 20% of new businesses fail inside a year. Just 30% will live to celebrate a 10-year anniversary. From there, the odds get slimmer still. Success is anything but guaranteed, and failure often brings financial ruin. The highs may be high, but the lows offer sober perspective for anyone who has the bug to start a business.