We love the underdog.
It’s not a fleeting love. It’s not a flirtatious love we can take or leave. It’s not a love we ever really grow out of. As human beings, our love for the underdog and our want to cheer for the challenger against overwhelming odds isn’t simply a learned social convention, or a want to join the crowd. It’s a primal evolutionary trigger. A mix of sympathy, empathy, competition, a sense of fairness and, in some cases, a healthy dash of schadenfreude thrown in for good measure.
Why do we care so much about underdogs and challengers?
On the surface, it could stem from our cultural intolerance of bullies, the notion that it’s unfair to pick on someone or something smaller than yourself, and our competitive nature.