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Bark Blog

some thoughts
on the ad biz

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July 6, 2021 For Challenger Brands The Time Is Now

For challenger brands, competing with the category leaders requires constant evaluation, steady improvement and taking an honest look at how you competed in the past…

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March 1, 2021 Reflections from today’s Black Marketing Professionals/Lundy Marketing Group

In celebration of #BlackHistoryMonth, LOOMIS presents Reflections from Today's Black Marketers, an interview series where Black marketing professionals discuss how the industry has changed since…

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February 22, 2021 How to be a disruptor post-COVID

Before the pandemic, the true disruptors were the brands that looked at the status quo and found a way to turn their respective industries on…

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May 5, 2020 7 Challenger Moves We’ll See Post-COVID

If there’s one universal truth about business in the age of the coronavirus, it’s that consciously, or unconsciously, every company is having to embrace the…

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