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WE BELIEVE IN SHARED SUCCESS

Luckily, we’ve had the privilege of sharing quite a lot of it. We also believe in sharing the load. We’ve created an open, collaborative environment where teams work together to accomplish great things. Where we stick together when deadlines loom, and trials arise. Where ideas are welcome from anyone, and all are encouraged to participate. Around here, resilience is an attitude and we encourage all our stakeholders to catch it.

CULTURE IS AN INSIDE JOB AND IT STARTS AT THE TOP

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bark blog

Our thought leaders share some insights on the industry, the agency, and what it means to be a challenger brand.

May 23, 2022 Company Culture Building Block #3: Purpose The Great American Mark Twain said “the two most… By Mike Sullivan May 9, 2022 Challenger Brand JCPenney Mounts A Comeback A few weeks ago, I saw an article in… By Mike Sullivan April 26, 2022 The 2nd Tenet of Great Company Culture: Creativity Albert Einstein called creativity “intelligence having fun.” He also… By Mike Sullivan April 12, 2022 There’s A Challenger Brand Breeze Blowing Of all the business sectors where you’ll find challenger… By Mike Sullivan April 1, 2022 When Good Brands Go Bad (Looking At You, Oscars) The Oscars used to be “Must See TV” right… By Julie Ondrusek March 28, 2022 The 1st Building Block of Any Great Company Culture: Safety As fun and cool as it is to work… By Mike Sullivan March 22, 2022 Our 18 Fave Dog Commercials of All Time Legendary comedian W.C. Fields once famously advised those in entertainment… By Tina Tackett March 7, 2022 Challenger Brands Should Raise a Glass to AB Inbev How does a company become the world’s largest brewer… By Mike Sullivan February 14, 2022 Our Top 20 Favorite Winter Olympics Commercials Ever Every four years, the world gathers for the Winter Olympics… By Tina Tackett January 18, 2022 Think Small for a Big 2022 As intoxicating as “feeding the world” might sound to restaurant… By Julie Ondrusek January 10, 2022 Marketing Trends, Predictions & Promises For 2022 From disappointing marketing trends to the generally divisive feel in… By Mike Sullivan December 13, 2021 The Great Resignation Is Really The Great Opportunity It’s been eight months and articles about America’s “Great… By Mike Sullivan
 
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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.

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