When we got the details for the Brookshire’s “Thanks A Million” game, what struck us most was the fact you could earn bonus game pieces when you bought multiples of designated items. We saw that as an awesome opportunity to drive incremental sales by pushing people to “stock up.” To drive that home, we produced three spots featuring people who had already stocked up, and the visual cues worked like gangbusters. Sales blew away expectations, and to date, it’s the most successful promotion in Brookshire’s history.