It’s one thing to have created the Original Golden Tender™. But for Golden Chick to evolve their menu—and their brand—to appeal to a new flavor-craving generation, they had to get saucy. Our new “My Golden Rules” campaign allowed us to speak to a younger audience that loves and expects variety at every meal. It’s a rally cry that elevates both the Golden Chick brand and their homemade food in one single, delicious bite. And if you ask us, that REALLY rules.