The Enduring Power Of Real Connection

May 27, 2020 | blog | By Tina Tackett

Like just about everyone, for three months we’ve been focused on the coronavirus and, in most instances, the dark side of the virus. The office closing. The blows to the economy. Too many people getting sick. As article after article has pointed out, COVID-19 has had a massive effect on all of us physically, mentally, and emotionally. That’s why this week, we’re turning away from the dark and serious, and focusing instead on the light.

It’s time for a new way of thinking.

Even as the country starts to reopen, we know the coming months are still going to bring a lot more time at home. And that’s where mindset can make all the difference. Sure, we can all keep taking the Groundhog Day approach – great, six more weeks of winter. Or, we can choose empowerment – this is my opportunity to do, try, learn something new. More time at home means there’s time to read that epic book you’ve always said you wanted to read. More time to binge-watch an old favorite, or something new. More time to become the perfect chef. More time to spend with those you love.

Last week, a friend who has a daughter graduating from high school was lamenting all their family had missed out on being at home for the last 10 weeks of her senior year. But then, he took a step back and acknowledged that the time their family has had together in the past three months is a gift they never would have had and one for which they will always be grateful. I’ve heard the same thing from families whose college kids, or even young adults have come home to shelter in place. That, is a very big silver lining.

With more time and opportunities coming throughout the summer, we thought it would be fun to ask our LOOMIS family about the things that have gotten them through lockdown. Favorites either discovered, or rediscovered. Activities they didn’t even know they loved. And finally, what they are most grateful for on this side of the pandemic. Not surprisingly, for a company of 65, our tastes in books, TV, movies, and activities vary greatly.

But when it comes to what we’re most grateful for, to a person, our team shared wonderful variations on the same answer. We are who we are because of the connections we share. And it’s nice to know that even when we’re not in the same rooms with each other, those bonds endure.

Here’s to a happy and healthy summer!


// BOOKS //

• For work: Wired For Story – The Writer’s Guide to Using Brain Science to Hook Readers from the Very First Sentence by Lisa Kron. For pleasure: Edison by Edmund Morris and Let’s Go (So We Can Get Back) A Memoir of Recording and Discording with Wilco by Jeff Tweedy
• I’ve been reading a lot of suspense books! Pageturners are best. The Last Mrs. Parrish by Liv Constantine, The Secret Mother by Shalini Boland. Also finished up Little Fires Everywhere by Celeste Ng so I could watch the TV show on Hulu
The Noticer by Andy Andrews and Late Bloomers by Rich Karlgaard
Untamed by Glennon Doyle – All about Glennon’s personal journey to realizing life isn’t about living to other people’s standards, but defining your own. Also, definitely a female empowerment story, which I’m all about.
A Prayer For Owen Meany by John Irving (one of the 5 best books I’ve ever read) and Memoirs of a Geisha by Arthur Golden
Voice of the Underdog by Mike Sullivan & Michael Tuggle (available in June!)
Where the Crawdads Sing by Delia Owens, Kitchen Confidential, and A Cook’s Tour by Anthony Bourdain
The Greater Journey by David McCollough. Amazing!
Creativity Inc. by Ed Catmull, If It Bleeds by Stephen King, And Oona Out Of Order by Margarita Montimore
Beer Makes Daddy Strong by Andy Riley
The Lost City of the Monkey God — A thrilling real-life adventure and a perfect pandemic read with an important message for mankind.

// MOVIES //

• Introducing/rewatching old favorites to my teenage daughter — Caddyshack, The Breakfast Club, Raising Arizona, Ferris Bueller’s Day Off, Fast Times at Ridgemont High
• Binge-watching the Star Wars movies, the Marvel movies and Harry Potter
• Finally watched Parasite. MIND BLOWN. I also went down a rabbit trail of researching the true story behind Molly’s Game. Loved Richard Jewell, but it left me feeling so sad for him and his family.
Knives Out
• I’ve only watched kid movies! But man I realized I love the Jurassic Park series.
Jojo Rabbit, Space Jam
• Rewatched the Harry Potter movies with the fam

// TV SHOWS //

• Binging Grey’s Anatomy from the beginning
Tiger King, Ozark and rewatching all of Breaking Bad, Better Call Saul and El Camino
• Binge-watching Ozark
• I just discovered Good Girls and can’t get enough.
• Had to revisit the old episodes of Bourdain’s A Cook’s Tour as I tick through the chapters in the book. Also watched Dark Tourist on Netflix. Super interesting. And a big shoutout to NBC Sports playing two weeks of old Olympics coverage. It stung a little since our trip to Tokyo 2020 has been postponed until next summer (praying it stays postponed and not canceled) but still gives us something to look forward to.
The Stranger on Netflix
Money Heist
Dead To Me, Hunters, The Crown, Run
Containment – maybe not my favorite, but strangely similar series to what is happening during a pandemic. Obviously Tiger King, Top Chef (my FAVE) Belgravia, Dead to Me – catching up on allllll the series
• Ozark, Better Call Saul
Community and New Girl
• Ozark, The Last Dance


• I enjoyed the Mirren new business, email marketing and other webinars that have helped me learn so much more about new business.
• MasterClass, TASTY cooking videos
• How to make pasta — found some videos. Also bagels. And bread. I honestly haven’t had much time to learn many other things. I’ve also learned that all the carbs have caught up with me.
• Photography 101 class via my talented coworker, Tim Bird
• Better closet organization
• Puppy training on YouTube — outstanding instruction!


• 3,000 piece BEAST of a Jigsaw Puzzle
• Texas Hold ‘Em Poker on Friday nights!
• I got married!
• Reaching out to friends more often to catch up.
• Playing Wahoo, Monopoly, Pictionary and Scrabble as a family and taking daily walks with my husband and some night walks with my son (so he could protect me)
• A 5,000 piece F$%^ing puzzle I still haven’t finished.
• Crossword puzzles
• Cooking family dinner (we signed up for Every Plate), virtual happy hour, reading
• Tons of cooking and planting any seed I can find and playing in my small garden. I LOVE IT!
• I have made bread, pasta, bagels. Used the smoker to make fun stuff like picanha, ribs, mac and cheese, veggies. Done two 1000-piece puzzles and over the next two weekends plan to do a Star Wars puzzle and an adult paint by numbers
• Grilling out, bike riding, outdoor chores
• Being outside — riding bikes as a family, taking walks, scavenger hunts
• Neighborhood walks, bike rides around the lake
• YouTube electrician/handyman videos — removed/replaced lights, light fixtures, switches/dimmers, fans, etc. throughout the house.


• I like working on the patio in the morning
• Bought an air fryer and now we cook EVERYTHING with it!
• A precious little lab/Aussie mix who is now part of our family.
• Peaceful, quiet weekends at home. I’ve learned to appreciate them.
• I discovered you can plant the white end of a green onion and the whole end of a celery stalk and they will both grow again. I also discovered you can walk into a bank with a mask on and not get arrested. 🙂
• That there is SO MUCH good in this world!
• Cleaning house helps me close the exercise ring on my iWatch
• Food52 website and social pages for recipe inspiration, re-discovered Pinterest, my love/hate for carbs.
• I found this article early on in quarantine and it still holds true. I was made for this.
• My homeschooling skills suck
• Tik Tok, White Claw, and the joys of making your bed every day.
• I have become my dog. I watch squirrels and birds in the yard. Take the occasional nap in the afternoon. Bark (say hello) at the neighbors, and am hungry all the time. I don’t “go out” yet, but if we keep this going, I might resort to that.
• Home office solitude


• The time we’ve gotten to spend together before our daughter leaves for college in the fall
• Spending quality time with family and having the time to train a new puppy
• How happy we are in life with the basics – a roof over our heads, food on our table and one another as company and best friends
• Besides my husband, family, health and happiness (all the great stuff), I’ve been super thankful I left my previous job just 4 months ago and landed here.
• Our 2-year-old’s Montessori school. They offered an at-home program that paired us with another family and allows us uninterrupted work time from 9-4. I don’t know where we would be without it.
• I am thankful for my friends and family, but mostly thankful to have had the ability to spend more time with my family while sheltering in place. I’m going to miss our togetherness when things go back to the new normal.
• Having my youngest home. I’ve spent more time with him in two months than in the last three years. He finally has an interest in cooking so we have been exploring recipes and cooking together every night.
• My family, my job (my LOOMIS team), and mostly good weather
• Hugs. I can’t wait to hug again! I’m also so thankful that my company has taken such good care of me during this quarantine. I’m thankful for my health, and the health of my family and friends.
• That for the most part my family/spouse/I get along. We’ve enjoyed our time together.
• My sweet husband.
• My dogs love that I’m home and it’s been cool to not have to leave them in the mornings. I’m thankful for my comfy office chair that I brought home.
• My (mostly) sweet children and my loving wife.
• Borrowed time with family who would have been in school or working.
• Giving up “Empty Nester” status for a few months and enjoying extended time with my daughter while she works from our home.

TINA TACKETT is executive creative director at LOOMIS, the country’s leading challenger brand advertising agency and a top Dallas advertising agency for digital, social, mobile and user experience. For more about challenger branding, advertising and marketing, leadership, culture and other inspirations that will drive your success, visit our blog BARK! The Voice of the Underdog and catch up on all of our posts.

For more about LOOMIS, or to discuss how we can help your company succeed, CLICK HERE

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Tina Tackett

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