It’s been said that true character shines through in a time of crisis. If that’s true, over the past few weeks, our media partners have confirmed what we already knew – they are extraordinary people who work for equally extraordinary companies. To a person, they are, without question, the kind of partners we’re proud to have by our side as we battle COVID-19.
Across the spectrum of advertising and marketing, we’re all anxious about what the coronavirus means for both our immediate and distant futures. Intellectually, clients know that in times of crisis, the worst thing to do is to stop advertising. Every time we’ve faced catastrophe — 9/11, Hurrricane Katrina, the banking crisis – the brands that stayed the course always came out way ahead of those who went dark.