THE ASK
Take gatewayloan.com into the modern era of digital marketing.
THE INSIGHT
Word of mouth and referral-based lead generation is becoming less effective as the modern customer does their research and takes initial consideration steps online.
THE OPPORTUNITY
Redesign the user experience and user interface for gatewayloan.com in order to create a marketable funnel for paid media.
THE CONCEPT
The Gateway Difference – Through rich content, storytelling and simple but effective user experience, we illustrated the unique experience that Gateway Mortgage provides.
DIGITAL & SOCIAL
Through a holistic digital strategy and execution that included paid social, programmatic media, and paid search, we created a testable baseline digital marketing funnel.
THE RESULTS
During the four month test, we drove 250% more traffic to the website. 75% of which were new users. 10% who showed interest in a mortgage product.
