Lou Romanus
CEO | Texas Dairy Queen Op. Council
“Ideas that drive our business”
“Our business is complex and extremely competitive. We need ideas that drive our business, and we need those ideas to be executed with excellence. The LOOMIS team has been delivering results for us for more than 20 years.”
Jan Valentic
Former Chief Marketing Officer | Rug Doctor
“One-stop shop”
“LOOMIS not only does the big ideas right, they also think about how to translate those big ideas into a digital format. It’s really fantastic to have a partner that’s a one-stop shop, where I can get everything done, my brand is consistent, and I get the thinking as though the digital department is an entrepreneur unto themselves.”
Howard Terry
Chief Marketing Officer | Golden Chick
“Positive sales turnaround”
“The ‘One Taste and You’re Golden’ campaign delivers a fresh, fun, and genuine communication for our brand, and the results have been a positive sales turnaround. Your partnership mentality is greatly valued and the quality of your work, your creative, your media strategy, etc., is one of the key reasons we are achieving the successes of the past three years.”
Mark Olive
Chief Marketing Officer | Sun Tan City
“5 years of positive comps”
“I would definitely recommend LOOMIS, and I have. I wouldn’t hesitate. We were positive comping five years in a row prior to the pandemic. Last year we saw the biggest sales in our company’s history, so their impact on our business speaks for itself.”
Kimbrough Taylor
Exec. Dir. of Marketing | FirstLight Homecare
“Driving quality leads”
“The work that the LOOMIS team did to really get in and understand our campaigns when they came in was top notch. This led to us even rebuilding several of our long-standing campaigns from the ground up based on the learnings. Now, we are driving quality leads to our network at the most efficient cost-per number that we have in years, and recently increased YoY leads by 60%.”
Sam Susser
Chairman & CEO | Susser Bank
“Fine-tuned strategy”
“Working with LOOMIS helped us fine-tune the uniqueness of our strategy. We have organically tripled the size of Susser Bank in the last few years. We are grateful to our partners at LOOMIS who guided us through a period of discovery to land on a tagline and brand promise that we will use for many years to come.”
Alice O’Donnell
Former VP of Marketing | Massage Heights
“Provides great solutions”
“When I need strategic help and insights, we work together to solve the problem. And LOOMIS provides great solutions.”
Chandra Jones
Exec. Dir. of Marketing | FirstLight Homecare
“Challenges the status quo”
“LOOMIS challenges the status quo, pushing back in a way that generates positive discussion, and inspires us to think more deeply about our business.”
Jennifer Rodia
Chief Communications Officer | UMCOM
“Fine-tuned strategy”
“One of the things I really enjoy about working with LOOMIS is that they’re just infinitely creative. Even on the fly, they are able to deliver. There’s just this spirit of we’re not going to give up, we’re going to make it happen. I’m so appreciative of this relationship.”
Challenger brands may not be the top dogs in their categories, but they’re resourceful. And they have the heart, guts, and desire to take on that top dog.
Traffic & Sales
Customer Volume
Legacy Brands
Projects
Lou Romanus
CEO | Texas Dairy Queen Op. Council
“Ideas that drive our business”
“Our business is complex and extremely competitive. We need ideas that drive our business, and we need those ideas to be executed with excellence. The LOOMIS team has been delivering results for us for more than 20 years.”
Jan Valentic
Former Chief Marketing Officer | Rug Doctor
“One-stop shop”
“LOOMIS not only does the big ideas right, they also think about how to translate those big ideas into a digital format. It’s really fantastic to have a partner that’s a one-stop shop, where I can get everything done, my brand is consistent, and I get the thinking as though the digital department is an entrepreneur unto themselves.”
Howard Terry
Chief Marketing Officer | Golden Chick
“Positive sales turnaround”
“The ‘One Taste and You’re Golden’ campaign delivers a fresh, fun, and genuine communication for our brand, and the results have been a positive sales turnaround. Your partnership mentality is greatly valued and the quality of your work, your creative, your media strategy, etc., is one of the key reasons we are achieving the successes of the past three years.”
Mark Olive
Chief Marketing Officer | Sun Tan City
“5 years of positive comps”
“I would definitely recommend LOOMIS, and I have. I wouldn’t hesitate. We were positive comping five years in a row prior to the pandemic. Last year we saw the biggest sales in our company’s history, so their impact on our business speaks for itself.”
Kimbrough Taylor
Exec. Dir. of Marketing | FirstLight Homecare
“Driving quality leads”
“The work that the LOOMIS team did to really get in and understand our campaigns when they came in was top notch. This led to us even rebuilding several of our long-standing campaigns from the ground up based on the learnings. Now, we are driving quality leads to our network at the most efficient cost-per number that we have in years, and recently increased YoY leads by 60%.”
Sam Susser
Chairman & CEO | Susser Bank
“Fine-tuned strategy”
“Working with LOOMIS helped us fine-tune the uniqueness of our strategy. We have organically tripled the size of Susser Bank in the last few years. We are grateful to our partners at LOOMIS who guided us through a period of discovery to land on a tagline and brand promise that we will use for many years to come.”
Alice O’Donnell
Former VP of Marketing | Massage Heights
“Provides great solutions”
“When I need strategic help and insights, we work together to solve the problem. And LOOMIS provides great solutions.”
Chandra Jones
Exec. Dir. of Marketing | FirstLight Homecare
“Challenges the status quo”
“LOOMIS challenges the status quo, pushing back in a way that generates positive discussion, and inspires us to think more deeply about our business.”
Jennifer Rodia
Chief Communications Officer | UMCOM
“Fine-tuned strategy”
“One of the things I really enjoy about working with LOOMIS is that they’re just infinitely creative. Even on the fly, they are able to deliver. There’s just this spirit of we’re not going to give up, we’re going to make it happen. I’m so appreciative of this relationship.”
Challenger brands may not be the top dogs in their categories, but they’re resourceful. And they have the heart, guts, and desire to take on that top dog. That’s where LOOMIS comes in. We challenge underdogs to think differently and find new ways of doing things. We help them find their voice, and make sure they’re heard. And we urge them to blaze trails the top dogs won’t, or simply can’t, to make sure they stand out from the pack. Underdogs inspire us. Our mission is to help them win.
We start with the business problems and build communication strategies to address them.
We challenge conventional thinking in service of superior performance.
We maintain vigilant focus on execution. Challengers need to make their budgets go farther.
We always ask “why” and when we find out, we ask again, because the best ideas are hidden in the answers.
Our challenger orientation is so central to the way LOOMIS thinks about what we do and how we do it that we’ve written a book on it. “The Voice of the Underdog: How Challenger Brands Create Distinction by Thinking Culture First,” explains how thinking and behaving like a challenger helps brand marketers create unassailable brand distinction.
LISTEN TO CHALLENGER PODCASTS>
Learn more about how a strong company culture plays a vital part in growing your challenger brand.
IN BILLINGS
BEST PLACES
TO WORK
OR
Lou Romanus
CEO | Texas Dairy Queen Op. Council |
"“Our business is complex and extremely competitive. We need ideas that drive our business, and we need those ideas to be executed with excellence. The LOOMIS team has been delivering results for us for more than 20 years.”"
Jan Valentic
Former Chief Marketing Officer | Rug Doctor |
"“LOOMIS not only does the big ideas right, they also think about how to translate those big ideas into a digital format. It’s really fantastic to have a partner that’s a one-stop shop, where I can get everything done, my brand is consistent, and I get the thinking as though the digital department is an entrepreneur unto themselves.”"
Howard Terry
Chief Marketing Officer | Golden Chick |
"“The ‘One Taste and You’re Golden’ campaign delivers a fresh, fun, and genuine communication for our brand, and the results have been a positive sales turnaround. Your partnership mentality is greatly valued and the quality of your work, your creative, your media strategy, etc., is one of the key reasons we are achieving the successes of the past three years.”"
Mark Olive
Chief Marketing Officer | Sun Tan City |
"“I would definitely recommend LOOMIS, and I have. I wouldn’t hesitate. We were positive comping five years in a row prior to the pandemic. Last year we saw the biggest sales in our company’s history, so their impact on our business speaks for itself.”"
Kimbrough Taylor
Exec. Dir. of Marketing | FirstLight Homecare |
"“The work that the LOOMIS team did to really get in and understand our campaigns when they came in was top notch. This led to us even rebuilding several of our long-standing campaigns from the ground up based on the learnings. Now, we are driving quality leads to our network at the most efficient cost-per number that we have in years, and recently increased YoY leads by 60%.”"
Sam Susser
Chairman & CEO | Susser Bank |
"“Working with LOOMIS helped us fine-tune the uniqueness of our strategy. We have organically tripled the size of Susser Bank in the last few years. We are grateful to our partners at LOOMIS who guided us through a period of discovery to land on a tagline and brand promise that we will use for many years to come.”"
Alice O’Donnell
Former VP of Marketing | Massage Heights |
"“When I need strategic help and insights, we work together to solve the problem. And LOOMIS provides great solutions.”"
Chandra Jones
Exec. Dir. of Marketing | FirstLight Homecare |
"“LOOMIS challenges the status quo, pushing back in a way that generates positive discussion, and inspires us to think more deeply about our business.”"
Jennifer Rodia
Chief Communications Officer | UMCOM |
"“One of the things I really enjoy about working with LOOMIS is that they’re just infinitely creative. Even on the fly, they are able to deliver. There’s just this spirit of we’re not going to give up, we’re going to make it happen. I’m so appreciative of this relationship.”"
We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.
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