Restaurants are engaged in an all-out value war. The problem is that many of them are fighting the wrong battle.

How consumer expectations are reshaping the restaurant industry and other observations from the 2026 National Restaurant Association Show.

When it comes to healthcare marketing, standout brands build trust with authentic storytelling, clear positioning, and human-centered communication.

Patients don’t trust healthcare brands the way they used to. Expectations have changed faster than most healthcare organizations have adapted.

Safe advertising isn’t safe, it’s expensive. Advertising creativity, AI, & challenger brand marketing improves ROI, helping brands stand out.

When fuel prices rise, restaurant traffic tends to fall in almost inverse proportion. QSR marketing calendars should focus on value.