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Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

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December 19, 2022 No, Really Santa…We’ve Been Good

This year, we've been good to each other and the people we work with. But there are a few more things that would really make…

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December 12, 2022 Is Your Company Culture Ready for 2023?

No matter how you approach it, building a meaningful company culture takes time, focus, and effort. The best time to start is now.

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December 1, 2022 Challenger Brand Stories Resurrected

Bookstores are making a comeback—they are growing in number, popularity, profit, and against all odds, relevancy.

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November 14, 2022 Collaboration = Stronger Together

More and more, agencies of record find themselves in a position of collaboration. Here's why that's a good thing.

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November 7, 2022 Making Company Culture Stick

Trust is built on congruence. People buy in to your vision, your purpose, and your company culture when what you do and what you say…

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October 31, 2022 The Challenger Brand That’s Changing Lives

Millions of Americans are overwhelmed by medical bills—but this challenger brand is using unconventional thinking to help the underdog win.

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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.

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