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Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

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August 27, 2024 5 Branding Tips for Healthcare Marketers

When it comes to healthcare marketing, you can build trust and drive patient loyalty by crafting a distinctive brand identity.

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August 7, 2024 Stand Out in the Crowded Telecom Retail Market

In the crowded telecommunications industry, developing a strong brick-and-mortar retail presence can help challenger brands differentiate.

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July 16, 2024 Challenger Brand Red Bull: From Zero To Hero

The ascent of Red Bull from obscurity to soft drink industry leader stands as a testament to the power of challenger brand thinking.

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June 24, 2024 Mastering Patient Acquisition and Retention

For healthcare marketers, patient acquisition is critical to patient retention. And a patient-first mindset is key.

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June 5, 2024 Takeaways: 2024 National Restaurant Association Show

Our takeaways from the 2024 National Restaurant Association Show and discussions around a need for foundational refinement.

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June 3, 2024 Conquering the Castle

How to track, analyze, and leverage data to optimize your home services marketing campaigns for maximum impact.

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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.

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