Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

April 2, 2024 The Year of Re-Engaging Restaurant Customers

Takeaways from the 2024 Best Practices Conference to help re-engage restaurant customers by creating joyful experiences and human connection.

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March 18, 2024 Challenger Brands: Conquering the Goliath

Challenger brands possess unique strengths and opportunities that can be leveraged to achieve remarkable success.

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March 4, 2024 Healthcare Marketing in 2024

How can healthcare marketing deliver value in an evolving landscape? We explore emerging trends and technology to help achieve your goals.

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February 12, 2024 Ad Winners From Super Bowl LVIII

A few members of the pack (and their non-ad counterparts) weigh in on the brands whose ads were winners in this year's Super Bowl.

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January 30, 2024 Marketing Your Restaurant On Social Media

It isn't easy for a restaurant to stand out. A strong restaurant social media marketing strategy can make all the difference.

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December 11, 2023 How Advertising Agencies Use Storytelling To Build Brands

The best advertising agencies know how to tap into the challenger brand power of storytelling to deliver breakthrough, memorable messages.

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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.