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Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

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November 14, 2022 Collaboration = Stronger Together

More and more, agencies of record find themselves in a position of collaboration. Here's why that's a good thing.

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November 7, 2022 Making Company Culture Stick

Trust is built on congruence. People buy in to your vision, your purpose, and your company culture when what you do and what you say…

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October 31, 2022 The Challenger Brand That’s Changing Lives

Millions of Americans are overwhelmed by medical bills—but this challenger brand is using unconventional thinking to help the underdog win.

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October 24, 2022 Even For A Challenger Brand, This Is Bananas

Minor League Baseball teams embrace challenger brand thinking—all for the love of the game and a chance to prove themselves.

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October 17, 2022 Will Quiet Quitting Hurt Company Culture?

Quiet quitting: pursuit of a healthier work/life balance or doing the bare minimum when the job and company culture requires more?

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October 4, 2022 Buying Into Company Culture

Great company culture brings purpose and meaning to employees' lives. But to create that transcendent company culture, everyone has to buy in.

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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.

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