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Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

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June 16, 2025 Takeaways from the 2025 National Restaurant Association Show

We witnessed thousands of food service exhibitors and participated in dozens of education sessions at this year's National Restaurant Show.

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May 16, 2025 Culture: The Engine That Powers Challenger Brands

At LOOMIS, we know that if you want to build a powerful brand, don’t start with marketing. Start with culture.

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April 10, 2025 The Essence of a Brand

In retail marketing, a successful strategy is about building a consistent and positive emotional connection with your target audience.

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February 18, 2025 Protecting the Patient

Privacy and personalization push us to rethink how we use data to protect patients in a highly regulated healthcare marketing space.

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February 10, 2025 10 Super Bowl LIX Spots That Scored

An annual tradition in which we weigh in on our top 10 ads that won the moments between the plays in this year's Super Bowl.

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January 31, 2025 Beyond Quitter’s Day: A Challenger’s Health Journey

When we challenge ourselves to strive for better, we create a ripple effect that impacts every aspect of our lives.

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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.

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