Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

May 23, 2022 Company Culture Building Block #3: Purpose

Purpose is powerful. So powerful, in fact, that we've named it our third building block in creating a transcendent company culture.

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May 9, 2022 Challenger Brand JCPenney Mounts A Comeback

Two years after filing bankruptcy, challenger brand JCPenney is mounting a comeback. Is their new message congruent enough to create success?

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April 26, 2022 The 2nd Tenet of Great Company Culture: Creativity

We continue to explore the building blocks of any great company culture by looking at creativity and its explosive potential.

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April 12, 2022 There’s A Challenger Brand Breeze Blowing

Of all the business sectors with challenger brands (and that’s all of them), few are more fascinating or more populated with underdogs than the airline…

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April 1, 2022 When Good Brands Go Bad (Looking At You, Oscars)

The Oscars have plummeted from beloved "Must See TV" to an annoying train wreck. Will Smith's assault of Chris Rock didn't help.

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March 28, 2022 The 1st Building Block of Any Great Company Culture: Safety

To create the company culture your employees need, you must first build a foundation of physical, mental, emotional, and even spiritual safety.

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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.