Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

August 15, 2022 Challenger Brand Ringling Bros. Makes A Comeback

Changing the way consumers think about them can be difficult for challenger brands, but that’s exactly what Ringling is trying to pull off.

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August 8, 2022 Company Culture Building Block #6: Connection

Connection is essential in creating a transcendent company culture. But in a world of instant gratification, how do leaders build it?

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August 1, 2022 The 4-Day Work Week is Coming

The push for a 4-day work week is coming. And the change could be critical to attracting and keeping outstanding talent.

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July 18, 2022 Company Culture Building Block #5: Vulnerability

Building a solid company culture requires vulnerability — it's essential for authenticity and trust. But opening up isn't always easy.

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July 11, 2022 Mark Cuban Goes After Big Pharma

Mark Cuban takes on his biggest challenge yet, going after big pharma with his new online venture. Will it work? Would you bet against him?

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July 5, 2022 Cannes Lions Taps Two for Grand Prix

The Cannes judges rewarded two brands with this year’s Grand Prix Lion. One look at the spots and you’ll see why.

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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.