Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

June 5, 2024 Takeaways: 2024 National Restaurant Association Show

Our takeaways from the 2024 National Restaurant Association Show and discussions around a need for foundational refinement.

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June 3, 2024 Conquering the Castle

How to track, analyze, and leverage data to optimize your home services marketing campaigns for maximum impact.

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May 21, 2024 The Essence of a Brand

In retail marketing, a successful strategy is about building a consistent and positive emotional connection with your target audience.

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April 2, 2024 The Year of Re-Engaging Restaurant Customers

Takeaways from the 2024 Best Practices Conference to help re-engage restaurant customers by creating joyful experiences and human connection.

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March 18, 2024 Challenger Brands: Conquering the Goliath

Challenger brands possess unique strengths and opportunities that can be leveraged to achieve remarkable success.

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March 4, 2024 Healthcare Marketing in 2024

How can healthcare marketing deliver value in an evolving landscape? We explore emerging trends and technology to help achieve your goals.

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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.