“I don’t know where big ideas come from. I just pray they never stop coming.” I heard a partner of mine say that once. But it could have come from any…

It’s surprising how often certain words in the advertising profession are used interchangeably. Take these terms for example: plans, goals, strategies, objectives, and tactics. Most of us have heard these terms…

Your brand is what people think it’s like to do business with you. That’s as simple as it gets, and it’s as concise and accurate a definition of “brand” as you’ll…