Every so often, an opportunity comes along to work on an iconic brand you’ve admired from afar for years. When that brand taps you to work with them on a special…

Above: Top YouTuber, Ingrid Nilsen  Social media influencers are giving celebrities a run for their money when it comes to product and brand-endorsement deals. Whether it’s a local foodie Instagramming their…

A flashy celeb or athlete can add some panache to your brand, but at what cost? Between the talent fee, travel expenses, scheduling issues, and the potential for a crisis in…