From quick-serve and fast casual, to casual dining and two decades of successful work with a long list of restaurant clients. That’s the recipe for category expertise.
our restaurant brands
"The 'One Taste and You’re Golden' campaign delivers a fresh, fun, and genuine communication for our brand, and the results have been a positive sales turnaround … so that makes it all the sweeter."
— Howard Terry, Chief Marketing Officer, Golden Chick
A DELICIOUS STRATEGY
Bread cannot rise without the right ingredients. So, we mix data, trends, psychographics, and our category expertise to uncover insights that help set restaurant concepts apart from their competition.
CREATING A BRAND
Whether we’re launching a new concept, developing a look and feel, designing store interiors and employee uniforms, creating logos and packaging, or executing integrated advertising, marketing, and social campaign across all guest touch points, LOOMIS has extensive experience bringing restaurant concepts to life.
MARKETING & PROMOTIONS
How do you develop your promotional strategy? There are obvious best practices for the category, but every concept is unique and so are many of the variables that drive traffic. We collaborate with our restaurant clients to design strategies uniquely suited to their goals and their brands.
LOCAL STORE MARKETING
Where challenger brands are concerned, well-executed local store marketing has the power to be the great equalizer. Unfortunately, most LSM plans remain just that – plans. The magic is in the implementation, and that requires an agency deeply experienced with helping local operators connect with consumers in their communities.
We eat with our eyes. With a proven link between seeing food and the motivation to eat, few things are as critical for restaurant marketing than mouthwatering food imagery. That’s why we’ve invested so much time and talent into getting this right—crafting our clients’ signature look and pairing the right food photographer with the project.
MENU DESIGN & POP
There’s a science to menu design, and we kind of geek out on it. In fact, we’ve developed a proprietary menu development process that helps us create the most effective hand-held, drive-thru, and interior menus that focus consumers on high-margin items, support signature products, and maximize profits. We also serve up tantalizing point-of-purchase signage that delivers real results.