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Check out our new book!  THE VOICE OF THE UNDERDOG: How Challenger Brands Create Distinction by Thinking Culture First >  Learn more

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RETAIL

uncovering retail strategies that fit

We help our retail clients develop insight-based strategies that are uniquely suited to them.

Let's grow your brand together
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A CHALLENGER TO RETAIL

To be a strong retailer, you need a strong brand and a strong promotional calendar. The challenge for most retailers is balancing the need to both brand and promote. This is especially true for challenger brands — they simply don’t have the resources to experiment. This is our sweet spot: rather than trying to mimic the strategies of the category pacesetters, as so many do, we help our retail clients develop insight-based strategies that are uniquely suited to them.

we stock up on retail brands

Two decades of successfully merchandising a multitude of retail clients makes LOOMIS your perfect partner.

Rug Doctor
Fitness Connection
The Container Store
The Maids
Sun Tan City
Stanley Steamer
First United
Massage Heights
Pier1
Tuesday Morning
Sleep Experts
RGB
Pro Cuts
Pier1 Kids
Palm Beach Tan
National United
Metro Mattress
Amazing Lash 1
Haggar
Brookshires

“It’s really fantastic to have a partner that’s a one-stop shop, where I can get everything done, my brand is consistent, and I get the thinking as though the digital department is an entrepreneur unto themselves.”

— Jan Valentic, Rug Doctor CMO

CREATING A BRAND

Strong retail brands are built upon thoughtful marketing and skillful operations. After all, the definition of a brand is a promise made and a promise kept. We’re experts at helping clients figure out which promises are most important to their customers, and then building strategies that send the right message at every touchpoint.

Rug Doctor Dirty Water Pour
Sun Tan City 10 Tan

MARKETING & PROMOTIONS

As Peter Drucker famously remarked, “Nothing happens until somebody sells something.” Promotional marketing is the engine that drives retail sales, and today retailers have more promotional tools than ever before. Our multi-disciplinary team builds promotional marketing plans that integrate creative solutions, technology, and data and analytics with one goal in mind: sales.

UNDERSTANDING CUSTOMERS

Performance marketing starts with customer insights. Discovering those insights starts with questions: Questions that lead to answers critical to establishing business goals, developing a customer strategy, and organizing marketing activity. We help our clients create frameworks uniquely suited for understanding their customers and informing marketing programs that drive sales.

Container Store drawer
Rug Doctor Institute Digital

THE CUSTOMER JOURNEY

Everything about strong retail brands is intentional. From initial brand exposure to post-purchase experience, the customer journey is the map for driving home the right messages. We work with our clients to make sure their brands signal the right messages at every turn. From online to in-store, the path to purchase should be filled with influence cues, actively monitored and tuned for performance.

 
GET IN TOUCH

We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.

The dog says woof!

17120 DALLAS PARKWAY
SUITE 200
DALLAS, TX 75248

T

E

972.331.7000

[email protected]

Loomis

the voice of the underdog™

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© 2023 The Loomis Corporation

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Rug Doctor
The Institute of Clean
The Container Store
Phenomenon
The Maids
Referred for a Reason

FREE DOWNLOAD

The Voice Of The Underdog®

CHAPTER 1

Free Download

The Voice of the Underdog®

Chapter 1

FREE DOWNLOAD

The Voice Of The Underdog®

CHAPTER 1

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