A CHALLENGER TO RETAIL
To be a strong retailer, you need a strong brand and a strong promotional calendar. The challenge for most retailers is balancing the need to both brand and promote. This is especially true for challenger brands — they simply don’t have the resources to experiment. This is our sweet spot: rather than trying to mimic the strategies of the category pacesetters, as so many do, we help our retail clients develop insight-based strategies that are uniquely suited to them.