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We’re working principals. We’re subject matter experts. But most of all, we’re invested in your success.

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WE BELIEVE IN SHARED SUCCESS

Luckily, we’ve had the privilege of sharing quite a lot of it. We also believe in sharing the load. We’ve created an open, collaborative environment where teams work together to accomplish great things. Where we stick together when deadlines loom, and trials arise. Where ideas are welcome from anyone, and all are encouraged to participate. Around here, resilience is an attitude and we encourage all our stakeholders to catch it.

CULTURE IS AN INSIDE JOB AND IT STARTS AT THE TOP

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bark blog

Our thought leaders share some insights on the industry, the agency, and what it means to be a challenger brand.

September 30, 2022 Buying Into Company Culture Over the last seven months, we’ve shared our thoughts… By Mike Sullivan September 19, 2022 How Bright Is Your Lighthouse Identity? Every brand wants to be adored. Nothing wrong with… By Mike Sullivan September 6, 2022 Company Culture Building Block #7: North Star Leadership Over the past six months, we’ve been writing about… By Mike Sullivan August 29, 2022 BMW – The Ultimate Marketing Machine Ever heard of the Hofmeister Kink? No, it’s not… By Julie Ondrusek August 15, 2022 Challenger Brand Ringling Bros. Makes A Comeback Tucked away on a spring-fed, crystal-clear lake nestled deep… By Mike Sullivan August 8, 2022 Company Culture Building Block #6: Connection Company culture has come a long way in 50… By Mike Sullivan August 1, 2022 The 4-Day Work Week is Coming The American work week is in flux. If you… By Mike Sullivan July 18, 2022 Company Culture Building Block #5: Vulnerability If we were to rank our most coveted traits,… By Mike Sullivan July 11, 2022 Mark Cuban Goes After Big Pharma On paper, it’s hard to conceive of someone who… By Mike Sullivan July 5, 2022 Cannes Lions Taps Two for Grand Prix And the 2022 Cannes Lions Film Grand Prix goes… By Mike Sullivan June 24, 2022 Into the Metaverse We Go For a century, advertising and marketing success has turned… By Mike Sullivan June 20, 2022 Herb Kelleher — Challenger Brand Champion Great challenger brands don’t become great… By Mike Sullivan
 
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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.

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