People

leaders of
the pack

We’re working principals. We’re subject matter experts. But most of all, we’re invested in your success.

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WE BELIEVE IN SHARED SUCCESS

Luckily, we’ve had the privilege of sharing quite a lot of it. We also believe in sharing the load. We’ve created an open, collaborative environment where teams work together to accomplish great things. Where we stick together when deadlines loom, and trials arise. Where ideas are welcome from anyone, and all are encouraged to participate. Around here, resilience is an attitude and we encourage all our stakeholders to catch it.

CULTURE IS AN INSIDE JOB AND IT STARTS AT THE TOP

bark blog

Our thought leaders share some insights on the industry, the agency, and what it means to be a challenger brand.

October 23, 2023 Fake Influencers: AI On Social Media Imagine this: you just got home from work and… By Mike Sullivan October 17, 2023 Takeaways: 2023 SHSMD Healthcare Conference In early September, the LOOMIS healthcare… By Christina McKinney August 28, 2023 Good, Your Company Culture is Showing More than ever,… By Mike Sullivan August 14, 2023 Questions To Ask Your Agency About AI If you’re feeling a little bewildered by the blinding… By Mike Sullivan July 24, 2023 Building Authenticity and Trust As A Challenger Brand In today's highly competitive market, establishing credibility and building… By Mike Sullivan June 12, 2023 Takeaways: 2023 National Restaurant Association Show Every May, 10,000 of the finest in foodservice convene… By Julie Ondrusek May 30, 2023 Learning from Fast-Food Pace Setters The Quick Serve Restaurant (QSR) business is changing at… By Mike Sullivan May 25, 2023 The Rewards of Loyalty Programs for Challenger Brands Loyalty programs can be a powerful tool for any… By Kim Smith April 24, 2023 4 Reasons HR & Marketing Should be BFFs Marketing and Human Resources might not seem like the… By Mike Sullivan April 17, 2023 How Does Your Ad Agency Use AI? It wasn’t too long ago that TikTok set the… By Mike Sullivan March 21, 2023 How to Create a Healthcare Oasis I have a cousin who, because of a series… By Mike Sullivan February 27, 2023 What Makes a Challenger Brand? In our conversations about how challenger brands can take… By Mike Sullivan

We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.