LOOMIS Leads the Way for Home Care Brand.
FirstLight Home Care has selected The LOOMIS Agency to help lead the brand into the future as the company gears up to meet rising demand for home care services. Headquartered in Cincinnati, Ohio with more than 150 franchised local home care operators around the country, FirstLight is positioning itself for accelerated growth.
FirstLight Home Care serves seniors, adults with disabilities, veterans, those recovering from illness, injury or surgery and other adults in need of assistance. The company’s caregivers help with many needs – from personal hygiene and household duties such as cooking, cleaning, and running errands to mobility assistance and dementia care.
“So many wonderful things occur when a brand evolves as FirstLight has and is a leader in the industry,” said Danielle Cantin, vice president of branding for FirstLight Home Care. “With this evolution we’ve chosen to work with a group that has their pulse on culture, integrity, differentiation and growing a brand by optimizing strategies across multiple locations.” Cantin said the agency’s impressive employee retention rate also played an important role in the decision as every business is trying to solve recruiting and retention challenges.
The new relationship aligns perfectly with the direction LOOMIS is headed, according to Mike Sullivan, president and CEO of LOOMIS.