The LOOMIS Agency design arm named design agency of record for 2023-2024.
The College Football Playoff (CFP) has selected Dallas-based Kendall Creative as its design agency of record for the 2023 CFP National Championship. The shop will also provide creative design support for the 2024 event.
The countdown to college football’s biggest event has begun and so has Kendall’s work for all the print and digital creative supporting the series of playoff games culminating with the CFP National Championship at SoFi Stadium on January 9, 2023. The comprehensive assignment includes a panoply of creative assets supporting all aspects of event execution including media, stadium, and team operations, as well as public and special guest events.
“We’re responsible for creating the look, tone, and feel for all the handheld materials associated with the event and a lot of the digital support right down to the graphics on the ticket. It’s a really cool assignment, especially for a bunch of college football nuts like us.” — Mark Platt, Founder, Kendall Creative
Brett Daniels, senior director of communications and branding for the College Football Playoff, said he selected Kendall for the assignment based on his experience with the firm while working for the Dallas Cowboys.
“Mark and his team did a great job for the Cowboys and for the stadium while I was with the organization,” Daniels said. “They understand the college football fan, bring fresh and exciting ideas, and deliver on the deadlines. All those things are very important to us.”
