The LOOMIS Agency, a multi award-winning advertising agency, partnered with long-time client DQ restaurants in Texas to promote the launch of the brand’s latest LTO offering, and making it one of Texas DQ’s hottest promotions of all time.
LOOMIS had helped Texas Dairy Queen launch a series of successful LTOs throughout the year, but now the client wanted to go where no QSRs have gone before–with Carolina Reaper Tacos. To capitalize on the social buzz surrounding the Carolina Reaper pepper’s intense heat, Texas DQ needed a bold marketing message to capture the attention of spice-loving Texans and drive product trial.
The agency partnered with Texas DQ on all marketing efforts from photography and in-store merchandising to integrated media planning and buying, TV production, digital creative, influencer partnerships, loyalty program tie-ins and a social media giveaway campaign.
The promotion helped restaurants increase new guest traffic significantly over the average new guest rate, while also increasing overall guest frequency. Carolina Reaper Tacos positively impacted sales with additional visits and increased check without cannibalizing other products. Instead, it lifted sales of Texas DQ’s entire taco category.
PRODUCTION CREDITS:
Production Company: Camp Lucky
Director: Adam Littke
Executive Producer: Brandon Tapp
Producer: Emily Askew
Producer: Chelsea Sevadjian
Editor: Tim Bird
Colorist: Steve Franko
Sound Design: Republic
Music: Luminous Sound
VFX: N/A
LOOMIS is the country’s leading challenger brand advertising agency and a top Dallas advertising agency for digital, social, mobile and user experience. For more about challenger branding, advertising and marketing, leadership, culture and other inspirations that will drive your success, check out the agency’s “Voice of the Underdog” podcast, and read the BARK! blog.
