After all, challenger brands may not be the top dogs in their categories, but they're resourceful. And they have the heart, guts, and desire to take on that top dog. That’s where LOOMIS comes in. We challenge underdogs to think differently and find new ways of doing things. We help them find their voice, and make sure they’re heard. And we urge them to blaze trails the top dogs won’t, or simply can’t, to make sure they stand out from the pack. Underdogs inspire us. We exist to help them win.

what we do

It can make a big difference for our clients (and sometimes, it makes all the difference). We consider it a privilege to partner with brands and help them be their best through creativity that does its job well.


Creativity in service of capitalism.

Strategy & Planning

Break with convention, forge new paths and outperform expectation

Brand Development

Look inward, gain clarity, and then tell the world.

Integrated Campaigns

Create synergy, harmonize execution, measure and improve.

Media Planning & Buying

Clarify target, understand behavior, and break through efficiently.

Digital Services

Identify the path, manage the way, then tune for performance.

Sound Design

Leverage the power of sonic branding.

Broadcast & Video

Pick a screen, appreciate its role, create accordingly.


Be thoughtful, be functional, be interesting.

a word from our clients


Chief Marketing Officer | Rug Doctor

“LOOMIS not only does the big ideas right, they also think about how to translate those big ideas into a digital format.”


Chief Communications Officer | United Methodist Communications

“One of the things that I’ve really enjoyed about working with LOOMIS is that they are infinitely creative.”


VP of Marketing | Rib Crib

“You guys do a really great job of understanding our business and trying to walk in our shoes.”


Former VP of Marketing | Massage Heights

“When I need strategic help and insights, we work together to solve the problem. And they provide great solutions.”

bark blog

Our thought leaders share some insights on the industry, the agency, and what it means to be a challenger brand.

March 8, 2019 Why We Enter Award Shows When you’re setting the criteria for your ideal advertising… By Kim Smith March 5, 2019 Pamela Anderson to the Rescue Once you start thinking like a challenger you start… By Mike Sullivan February 25, 2019 Finding the Goldilocks Zone Raise your hand if you know this kind of… By Mike Sullivan February 19, 2019 Yes, Your Small Business Needs Social Media If you’re a small business owner, there’s a chance that… By Ken Lowery February 11, 2019 Your Advertising Doesn’t Work on Me It’s finally happened. I am what I thought would never… By Mike Sullivan February 4, 2019 Super Spots Win the Big Game Today the value of a spot in the “Big Game”… By Kim Smith January 28, 2019 Five Unbreakable CMO Resolutions New Year’s resolutions are a long-standing tradition – especially for… By Tina Tackett January 22, 2019 Get the Picture: 4 Ways to Expand your Reach on Instagram If you’ve been hesitant for your brand to jump into… By Ken Lowery January 7, 2019 Everybody Sells: A New Series on Personal Influence All business comes down to sales and influence. Whether you’re… By Mike Sullivan December 28, 2018 Building a Strong Culture Your brand is what people think it’s like to… By Mike Sullivan December 27, 2018 Our Favorite Blog of 2018 As we near each new January, we love taking a… By Mike Sullivan December 18, 2018 Are You Stuck in CMO No Man’s Land? As we near the end of 2018, we’re taking a… By Mike Sullivan
Become a client

We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.

972.331.7000 17120 Dallas Parkway, Suite 200, Dallas, TX 75248

a challenger brand agency

a challenger brand agency

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