The Voice of the Underdog®
Feeling like your challenger brand is in a social media rut? Have no fear, these apps are here, offering you endless ways to show your brand personality and serve up a more engaging experience for your users.
1 – Dubsmash was one of the top free apps in 2015. It pairs audio clips with your video—karaoke style.
Ways to use Dubsmash:
If you’re really lucky, maybe J-Lo will Dubsmash your brand for you.
2 – Boomerang was developed by Instagram and is similar to a gif in that it allows you to create a lightning-fast, one-second video that loops. Similar to a moving picture.
Ways to use Boomerang:
3 – Hyperlapse, another app from Instagram, takes video and speeds it up 1 to 12 times faster. You can adjust the speed. Long videos can be a turn off for viewers, so it’s a great way of condensing a video down to a few seconds. It’s a nice tool for our short digital attention spans.
Ways to use Hyperlapse:
4 – Flipagram – Create video stories set to music right from your phone. Flipagram signed a music licensing deal and claims more than 33 million users.
Ways to use Flipagram:
5 – Faceswap is a quirky tool that’s not for all brands but has gained popularity with parents face-swapping with their children, people with their pets, men with women—the options span the spectrum of weirdness. It has even inspired its own community on Reddit.
Ways to use Faceswap:
Social media is about being where your people are, so join the fun and don’t be afraid to experiment. Check out our social pages to see how we’ve been having fun with social apps.
We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.