Imagine this: you just got home from work and want to relax and unwind. You kick off your shoes, throw on some sweatpants, and crash on the couch to scroll on your favorite social apps. Almost an hour goes by. You’ve watched videos on YouTube, scrolled through your feed on TikTok, and liked a few pics on Instagram. Unknowingly, everything you’ve consumed, from the countless selfies and memes to the fun video you just watched about girl dinner, was generated solely by AI. This may sound like a weird sci-fi tale, but it’s not as far-fetched as you might think.
It seems a bit redundant that platforms designed to instantly connect people from all corners of the globe would see AI where there was once human interaction, but AI and virtual influencers are already out there, garnering millions of views and engagement. And while this isn’t necessarily bad, it’s not exactly good either.
Social Media & AI.
If you’re active on social media, you might have already encountered an AI influencer or content creator while scrolling. Since this is a pretty new occurrence, there aren’t any regulations or restrictions for these accounts. They acquire and license a person’s likeness and using the same technology used for deep fakes and AI, place their face on existing videos made by other very real creators and influencers. This leaves the door open for copyright infringements since these AI creators cannot make believable content without stealing and repurposing other people’s content.
Companies like Meta have joined in with full force, recently announcing a roster of celebrity AI alter egos that you can interact with. If you need a friend to talk to, instead of Kendall Jenner, you can chat with her AI equivalent, Billie. If you want sports opinions, just hit up Tom Brady’s Bru.