Gas Pains

March 28, 2011 | blog | By Mike Sullivan
Drivers line up to save a dime in Texas.

What keeps me up at night as a marketer? Four-dollar gas prices. We don’t have a single client this won’t affect. Economists are forecasting $4 pump prices by mid-summer. On a recent trip to southern California I felt the sting at the pump as I filled up several times in the $4.25 to $4.60 range. Here in Texas, we’re in better shape hovering around $3.50 as of this writing. Still, I took this photo just today not far from my home. There must have been 40 cars stacked up to save about a dime 10 per gallon.

Gallup’s measure of economic optimism reflects this picture. In a recent report the polling firm said Americans have given up all the gains in economic optimism since the beginning of the year. Short-term discretionary spending is also trending downward. We can’t advertise our way around a tough economy. But, we navigated the last tumultuous downturn and there are strategies that work in this environment. We’re ready for the fight.

discretionary spendingeconomygas pricesmarketingrestaurantsretail

Mike Sullivan

President at LOOMIS, the country’s leading challenger brand advertising agency


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