It wasn’t too long ago that TikTok set the world ablaze with its insane adoption rate, pulling in 100 million users in just nine months. In doing so, TikTok dethroned the reigning adoption King, Instagram, which took 30 months to achieve the same success. Now enter ChatGPT. It took the AI natural language processor just eight weeks to amass 100 million users — without the benefit of an app! Do we need more evidence for the quickening? It makes the early days of the Internet look quaint. Check out Bill Gates as he draws laughs on Letterman with his explanation of a new-fangled technology called the Internet.
Nobody’s laughing at ChatGPT. In fact, a lot of folks are in fear for their jobs. According to Goldman Sachs, something like 300 million jobs around the globe could be displaced through automation thanks to AI platforms like ChatGPT. AI is already being used by the ad industry on the analytics side of the business to juice performance in data collection and analysis, targeting, and campaign optimization. But the leap to the creative side is new, and it’s been jarring. I wrote about my concern that AI is coming for the creative class in November of last year. Since then, we’ve been digging in on it at the agency.