The Psychology of Color

July 2, 2013 | blog | By Mike Sullivan

Visual cues have always been important to marketers in branding, in product design, in advertising and in store. But did you know that color has the potential to impact consumer behavior in radical ways?

The inherent response of the human mind to color is powerful enough to alter our emotions and thoughts. Color even has the ability to significantly affect our buying habits. Perception of color is subjective—both culturally and individually—but some of the effects of color are universal.

The following LOOMIS infographic examines the psychology of color and some of the common emotions associated with colors. You might be surprised by some of the statistics.

Click on the image below to view the infographic in larger format.

colors, color, psychology, marketing, advertising, branding, logos, retail, consumer behavior

Infographic design by Clayton Johnston and Tina Tackett.

advertisingbrandingcolorcolor associationsconsumer behavioreffects of colorlogosmarketingneutral colorsprimary colorsproduct designpsychologypurchase decisionsretailsecondary colorsshopper marketingvisual cues

Mike Sullivan

President at LOOMIS, the country’s leading challenger brand advertising agency


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