One of our favorite sayings regarding company culture comes from an old Chinese Proverb. “The best time to plant a tree was 20 years ago. The second-best time is now.” No matter how you approach it, building a meaningful company culture takes time, focus, and effort. But most of all, it takes putting a stake in the ground and getting started. Too often, companies view culture as a “nice to have,” or “something we’ll get to.” What those perspectives miss is that every company has a culture whether they know it or not. The question is whether that culture is a good one or a bad one. If you’re not sure which you have, you probably have your answer. The good news? If you’re willing to focus on improving the company culture you have, or building an even better one, here’s everything you need to get started.
25 years and still trying to get better.
When you try to envision what a transcendent company culture might look like for your organization, it can be overwhelming. It’s a bit like trying to decide where to work on your house. So many areas to focus on. So many things to change. Where do you even start?
At The LOOMIS Agency, we’ve spent 25 years building and curating our agency culture. It’s by no means perfect. But we’re proud of the organization we’ve built and the people in it. Being named an Ad Age Small Agency of the year helped us know we were on the right path. So did landing on more than a dozen “Best Places to Work” lists.