Letter to CMO Santa

November 26, 2018 | blog | By Mike Sullivan

Last week had the whole country focusing on gratitude. As an ad agency, we did the same. Truth is, we give thanks all year long for our stellar roster of clients, the relationships we’ve built with them, and the opportunity they’ve given us to help strengthen their marketing and advertising with strategic, creative work.

With all we have to be thankful for, wishing for more might seem greedy. But, let’s be honest. We all know that continued success doesn’t come from resting on laurels. Through the process of planning and goal setting for 2019, we’ve formulated a bit of a wish list.

In the spirit of the holidays, let’s take a moment to imagine St. Nicholas as CMO, and what a letter to the head of a corporation in charge of agency wish fulfillment might be like.

Dear CMO Santa:

Greetings! How’s the Mrs.? Hope you both enjoyed your summer vacation. Heard you went to Belize again this year. What a great place to decompress after a busy holiday season.

 Let me begin by thanking you for all the amazing gifts we received last year. We love our new clients — Black Bear Diner, Texas Dairy Queen, The Maids, and Stanley Steemer. Guess it’s safe to say we stayed off the naughty list again. Here’s hoping that trend continues, because we would love more fantastic clients in the new year. Specifically, brave and trusting partners who support great work.

Like the ones at Sun Tan City, who loved our “Inner Glow” campaign so much, we shot another round of gorgeous spots. Or our clients at Golden Chick, who worked with us to launch a comedian-on-the-street campaign that showcased the best QSR chicken in the business.

And how about the folks at United Methodist Communications who tapped LOOMIS to create a critical internal campaign? Any agency would be thrilled to land more clients like these, and our other amazing clients at Fitness Connection, Papa Johns, First United Bank, BETA Land Services, RGB Eye Associates, and Vivature.

We’re also dreaming of some sharp, resourceful new team members — smart, strategic, creative types from all disciplines who are as excited to be a part of our incredible culture as we are to have them here. And even though we know Christmas doesn’t come from a store, new team members with retail and restaurant experience would definitely make our holidays bright.

As I’m sure you’ve noticed, we’ve been pretty good this year, continuing to build a culture that helped us make both The Dallas Morning News’ and Dallas Business Journal’s “Best Places to Work” lists for 2018 — and not for the first time, I might add. With our newly renovated work space, our dog-friendly environment, and our reorganized team structure, getting what we wish for would make 2019 our best year yet.

Hope you find us deserving, CMO Santa. And don’t worry, we’ll always have plenty of milk and cookies when you visit. And dogs. Lots of dogs.


The LOOMIS Agency

KIM SMITH is a creative director at LOOMIS, the country’s leading challenger brand advertising agency and a top ad agency in Dallas. For more about challenger branding, advertising and marketing, leadership, culture and other things that will drive your success, visit our blog BARK! The Voice of the Underdog and catch up on any of our more than 300 posts.

For more about LOOMIS, or to discuss how we can help your company succeed, CLICK HERE



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Mike Sullivan

President at LOOMIS, the country’s leading challenger brand advertising agency


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