Our Top 20 Favorite Winter Olympics Commercials Ever

February 14, 2022 | blog | By Tina Tackett

Every four years, the world gathers for the Winter Olympics in the spirit of competition, brotherhood and sisterhood, and peace. It’s also a time that traditionally brings some extraordinary advertising.

As we say goodbye to the 2022 Beijing Games, here are 20 of our favorite Winter Olympics commercials of all time. Admittedly, the last spot is technically for the Summer Games, but you’ve got to admit, Winter gets an awesome assist. Enjoy!

Which do you think deserves Gold, Silver, or Bronze? Visit our LinkedIN page and leave us a comment on this post.

Thank You Mom – P&G – 2014 Sochi Games

Thank You Mom – P&G – 2018 PyeongChang Games

Always There – Chloe Kim – P&G – 2022 Beijing Games

2014 Trailer – BBC Sport – 2014 Sochi Games

We Are Winter – Team Canada – 2014 Sochi Games

Snowball – Coca-Cola – 2010 Vancouver Games

Generations – Comcast – 2022 Beijing Games

Kids – P&G – 2010 Vancouver Games

Shaun White – NBC Promo – 2018 PyeongChang Games

The Fearless Are Here – BBC Sport – 2018 PyeongChang Games

Night Swim – VISA – 2014 Sochi Games

To The Greatness of Small – Alibaba – 2018 PyeongChang Games

Lindsey Jacobellis – VISA – 2006 Torino Games

I Want It All – Eurosport – 2018 PyeongChang Games

Believe – CTV – 2010 Vancouver Games

One Day I Will – Alibaba – 2018 PyeongChang Games

Sarah Renner – VISA – 2010 Vancouver Games

Torch – Bombardier – 2010 Vancouver Games

Dan Jansen – VISA – 2010 Vancouver Games

Ice In Our Veins – Team Canada – 2016 Rio Games

TINA TACKETT is executive creative director at LOOMIS, the country’s leading challenger brand advertising agency. For more about challenger branding, subscribe to our blog BARK! The Voice of the Underdog

2006 Torino Games2010 Vancouver Games2014 Sochi Games2016 Rio Games2018 PyeongChang Gamesad agencyadvertisingadvertising agencyAlibabaBBC SportBeijing GamesBombardierchallenger brandchallenger brand marketingchallenger brandingchallenger brandsChloe KimCoca-ColaComcastCTVDan JansenEurosportNBCP&GSarah RennerShaun WhiteTeam CanadaThank You MomThe Voice of The Underdogtop 10 Dallas Ad AgencyunderdogVISA

Tina Tackett

at LOOMIS, the country’s leading challenger brand advertising agency


We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.