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Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

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April 1, 2022 When Good Brands Go Bad (Looking At You, Oscars)

The Oscars have plummeted from beloved "Must See TV" to an annoying train wreck. Will Smith's assault of Chris Rock didn't help.

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March 28, 2022 The 1st Building Block of Any Great Company Culture: Safety

To create the company culture your employees need, you must first build a foundation of physical, mental, emotional, and even spiritual safety.

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March 22, 2022 Our 18 Fave Dog Commercials of All Time

Over the years, there have been hundreds of advertisements featuring our furry friends. Here are our 18 favorite dog commercials of all time.

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March 7, 2022 Challenger Brands Should Raise a Glass to AB Inbev

How does a company become the world’s largest brewer and one of the world’s most dominant creative powerhouses? For AB InBev, it starts with thinking…

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February 14, 2022 Our Top 20 Favorite Winter Olympics Commercials Ever

As we say goodbye to the 2022 Beijing Games, here are 20 of our favorite Winter Olympics commercials of all time.

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January 18, 2022 Think Small for a Big 2022

2022 is a critical comeback year for restaurants. This year, finding successful restaurant marketing ideas requires thinking smaller.

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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.

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