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Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

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September 29, 2020 Is AI the Future of Creativity?

Artificial intelligence has the potential to make branding and creative work better, but despite all the indicators pointing to the benefits of AI, creatives are…

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September 15, 2020 4 Digital Trends Will Change Everything

4 trends we think will continue disrupting Digital in the coming six months to a year:

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September 15, 2020 4 Digital Trends Will Change Everything In 2021

4 trends we think will continue disrupting Digital in the coming six months to a year:

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September 1, 2020 The Voice Of The Underdog: THE BOOK

THE VOICE OF THE UNDERDOG delves into challenger branding and how challengers create distinction by thinking culture first. Co-authored by Mike Sullivan and Michael Tuggle,…

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June 5, 2020 This Is Our Moment

“I can’t breathe.” Two weeks ago, I couldn’t have imagined I’d hear that phrase outside the context of the coronavirus pandemic. But two weeks ago,…

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May 8, 2020 Hey Local Restauranteur, Thanks For Everything

If there’s one universal truth about business in the age of the coronavirus, it’s that consciously, or unconsciously, every company is having to embrace the…

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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.

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