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Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

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February 4, 2010 Keep It Real, Toyota

Most of us tend to assign all sorts of unflattering qualities to the generations that come behind ours. They don’t work as hard, don’t appreciate…

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September 15, 2011 Kids Know How To Fight

If you’re looking for an example of the challenger spirit look no further than a youngster struggling to beat childhood cancer, the number one disease…

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May 5, 2015 Leadership: Living, Learning and Telling Your Story

  Most people have a story that would read like a novel, complete with twists and turns, triumphs and failures, embarrassments and learnings. I haven’t…

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February 5, 2015 Lessons learned in 25 years of advertising

  It pains me greatly to think how fast it has gone, but 2015 will mark my 25th year in advertising. Young Carl Thompson, fresh…

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August 5, 2008 Logos We Would Have Trouble Selling

I was enjoying my favorite hot beverage at the local Starbucks the other day when it dawned on me just how plain ugly their current…

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January 19, 2016 LOOMIS Acquires HK Advertising

  Former Agency Partners Reunite for Challenger Brands DALLAS – Jan. 19, 2015 – The nation’s leading ad agency for challenger brands,LOOMIS has acquired Dallas…

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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.

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