Still, there remain more questions than answers. Here are four good ones to ask your agency partner right now.
1. How do you stay up to date on AI trends in the advertising industry?
Expertise in AI and its application to the advertising industry is quickly becoming an invaluable asset for modern marketers. Advancing AI technologies are revolutionizing traditional marketing strategies—and with big changes come big opportunities. To stay ahead of the game, it’s important that your agency stays up to date on AI trends. Find out how they’re staying on pace.
2. How do you determine which AI solutions are best for a given project?
No two AI solutions are equal in strength and capability; the best solution for one project might not be ideal for another. With so many options available from different vendors across various markets, how does your agency determine which option is right for you? This question goes far beyond algorithms; identifying which AI solution has the potential to drive the right business outcomes requires an understanding of both tech specifications and cultural considerations alike.
3. What AI technology do you use and how does it help your campaigns better reach customers?
AI can provide targeted insights into customer behavior, enabling marketers and executives to reach customers more efficiently — yet there’s still a lot of confusion around how it actually works. There’s a lot of ground to cover here. From enhanced efficiency, personalization, improved relevance, and increased cost efficiency, AI can deliver a ton of value to your ad program.