In early September, the LOOMIS healthcare account team attended the Society for Health Care Strategy & Market Development (SHSMD) Conference in Chicago. SHSMD helps its members stay at the forefront of healthcare’s rapidly evolving landscape while expanding its members’ knowledge and network to create value for the organizations and communities they serve. We left feeling more knowledgeable and aware of how to continue to foster growth in terms of marketing in the healthcare industry.
With topics from strategic planning to how AI is impacting the healthcare world, we learned a lot — but here are a few things we felt were worth sharing.
The importance of creating a dynamic brand to stand out amongst competitors.
Some questions we have found ourselves asking when it comes to establishing a dynamic healthcare brand are: have we created feasible and realistic goals for our clients? How can we translate those goals into action? Is our team unified on those goals to execute smoothly? Do the goals correlate with our clients’ brand identity. If not, what needs to be changed so that our communication and advertising is cohesive with all the brand stands for?