Loyalty programs can be a powerful tool for any brand to build customer loyalty and increase retention. Finding innovative ways to use loyalty programs can play a strong role in building a challenger brand. Sally’s Beauty Supply, Headspace, and Rothy’s are all examples of how challenger brands are revolutionizing loyalty programs.
It’s all about the customer.
Some challenger brands disrupt traditional loyalty programs by offering unique and personalized rewards to their customers—rewards that go beyond providing discounts or points, and offer customers experiences that truly resonate with them.
The Sally Beauty Rewards program offers customers exclusive access to events, personalized product recommendations, and a personalized rewards dashboard. By tracking customers’ purchases, Sally Beauty Supply provides them with relevant product recommendations and rewards based on their preferences.
In addition to personalized rewards, Sally Beauty Supply also offers members early access to sales, free shipping, and birthday gifts. By offering these benefits, Sally Beauty Supply creates a sense of community among its customers that builds brand loyalty, differentiates the brand from its competitors, and establishes itself as a challenger in the beauty industry.
Get them playing.
Gamifying a loyalty program creates a unique and memorable customer experience. Headspace, a popular meditation and mindfulness app, has seen tremendous success with its loyalty program, Headspace Plus.