The Voice of the Underdog®
Ever heard of cord cutters? These trend-setting consumers are tired of paying top dollar for their in-home entertainment via cable or satellite and electing instead for a myriad of pay-as-you-go services that give them control over spending and content. Even though it’s growing in popularity, you can bet we won’t see the extinction of traditional TV any time soon. However, predictions of the demise of TV are increasing – especially as smart TVs and DVR systems continue to advance.
For example, according to Forrester Research, by 2025 we could see up to half of adults under the age of 32 not paying for TV.
What might this mean for the future of challenger brand strategies?
Well, marketers don’t have to let cutting the cord be the main focus just yet. However, as technology changes, it is likely to happen faster than you might expect, so it’s better to be prepared and not playing catch up. This can mean big wins with traditional and emerging media if your timing and execution are right.
Embrace the Evolution of Cord Cutting
Develop an Ad Strategy That Keeps Your Brand on Top, No Matter the Change in Industry
Revisiting Traditional Ad Outlets
Keep your brand nimble and sharp. A new form of media and a fresh audience is growing and moving, so get ready to take the plunge!
We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.