Who’s Ready For Black Friday?

November 21, 2014 | blog | By Mike Sullivan


Well, we’re inside of a week until Black Friday and shoppers across America are no doubt carb-loading, stretching and mapping out their strategies to be first in line by late afternoon Wednesday. The midnight sale that has become the make or break 24 hours for brands everywhere comes with added angst this year as start times have backed up, malls in the Northeast have strong-armed their tenants into staying open Thanksgiving day and huge employee groups have threatened class-action lawsuits so they can enjoy the holiday with their families without the risk of getting fired. Happy Holidays!

What are your thoughts about the 96 hours after Thanksgiving? Today, we’re opening the forum to find out what you think about Black Friday, Cyber Monday and everything in between. Tell us!

LOOMIS Imagibrand Process

Mike Sullivan

President at LOOMIS, the country’s leading challenger brand advertising agency


We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.