Social Media Manager

SUMMARY:

As a contract Social Media Manager, you will be responsible for developing and executing effective social media strategies for our clients. You will collaborate with the account and creative teams to create engaging content, manage social media channels, and analyze performance metrics. Your ability to concept, capture, edit, and animate social content will be instrumental in delivering exceptional results. 

RESPONSIBILITIES:

• Develop and implement comprehensive social media strategies aligned with client business objectives.
• Create and manage content calendars, ensuring timely and relevant content delivery.
• Ensure ongoing page growth including followers, fans and engagement.
• Monitor and analyze social media performance metrics to identify opportunities for improvement.
• Manage social media channels, including responding to comments and messages.
• Develop best practices for ongoing page/fan/follower engagement including response to comments and DMs, overseeing team members and interns executing these tasks.
• Oversee the development of weekly, monthly, quarterly, bi-annual and annual social media analyses and performance reviews.
• Serve as the Client’s primary point of contact for all social media needs.
• Make recommendations for post boosting budgets, gain client approval, implement post boosting, track boosting budgets, work with accounting to ensure invoicing amounts are paid and reconcile budgets with clients.
• Oversee implementation of ads, optimize performance ongoing and develop weekly, monthly and other ongoing performance reporting for clients.
• Ensure actual spends on social platforms are within client budgets and provide budgetary reconciliation.
• Leverage social listening to inform ongoing development of strategy.
• In the execution of all tasks, develop consistent agency practices and standards that can be implemented and repeated by all agency staff, including standardized content calendars, creative briefs, reporting tools, use of social management platforms, etc.
• Responsible for monitoring and managing agency profitability per client and per department.
• Stay up to date on social media trends, industry trends and best practices for content creation and serve as the agency’s social media thought leader.
• Collaborate with the account and creative teams to ensure seamless project execution.
• Generate innovative and engaging content ideas that align with brand voice and target audience.
• Develop, edit, and produce high-quality social media content, including copy, visuals, and videos.
• Collaborate with the creative team to ensure consistency and cohesiveness across all content channels.
• Oversee creative resources to develop ad creative and develop social strategies including funnels, personas, etc.

REQUIREMENTS:

• 5+ years marketing agency social media experience or consumer facing brand with 1mm + followers.
• Proven track record of developing and executing successful social media campaigns driving channel growth.
• Self-starter who can work independently and proactively solve challenges.
• Proven experience developing contemporary and engaging social media content.
• Outstanding written and verbal communication, project management and time management skills.
• First-hand experience with social media channels including (but not limited to) Facebook, TikTok, X, Instagram, YouTube, Pinterest and LinkedIn.
• Experience with multi-location and franchise social networks.
• First-hand experience with social media management tools such as Sprout, HeyOrca, Hootsuite, etc.
• Experience in any of the following: QSR, convenience store, franchise networks, financial and/or health care industries is a plus.
• Excellent content creation skills, including conceptualization, writing, editing, and design.
• Proficiency in social media management tools and content creation software.
• Strong project management and organizational skills.
• Proficiency in social media analytics and reporting.
• Experience with video editing and animation software.

TO CREATE MEANINGFUL IMPACT, WE WILL:

• Embrace The Entrepreneurial Spirit — find opportunity, serve well, and sell value
• Be Driven — hustle, do, chase, and innovate
• Act As Team Players — consider others, unite people, and please don’t say, “not my job”
• Solve Problems — find answers, solve problems, learn, and be curious
• Show Trustworthiness — be transparent and honest