Conscious Capitalism: Leading with Higher Purpose

March 12, 2024

LOOMIS Supports Conscious Capitalism Conference in Dallas

The LOOMIS Agency, under the leadership of CEO Mike Sullivan, a Dallas advertising industry veteran and long-standing advocate for the Conscious Capitalism movement, is playing a pivotal role in bringing together purpose-driven professionals at the Conscious Capitalism Conference in Dallas, TX. Scheduled for May 9-10, 2024, at the downtown Dallas Fairmont Hotel, this event is a cornerstone for education, inspiration, and networking among business leaders dedicated to melding purpose with profit, improving employee engagement, social impact, and even personal job satisfaction by operating with a stakeholder mindset and a Higher Purpose.

Sullivan, serving as Chair-Elect of Conscious Capitalism Dallas, alongside partners from Improving and LJB CPA, is one of three company leaders spearheading this conference to showcase how businesses can thrive by adhering to the principles of Conscious Capitalism.

“The conference is a prime opportunity for purpose-driven professionals to connect, learn, and be inspired. At LOOMIS, we believe businesses can achieve true success by focusing on their Higher Purpose and creating value for all stakeholders. This conference aligns perfectly with our mission, and I’m honored to be a part of bringing it to Dallas.”    — Mike Sullivan, President and CEO

Hosted by the Dallas Chapter of Conscious Capitalism, the conference aims to engage both experienced practitioners and those new to the concept of purpose-driven business. Business leaders will have the opportunity to hear from John Mackey, co-founder of the movement and Whole Foods Market. Mackey’s keynote will address how following Conscious Capitalism principles fosters long-term success and positive societal impact for businesses. With Dallas’ dynamic business environment and the involvement of prominent companies and smaller, purpose-oriented businesses, the event underscores the city’s leading role in the Conscious Capitalism movement.

May 9-10, 2024
Fairmount Hotel Dallas
Register here


The Dallas Chapter of Conscious Capitalism was founded in 2015 by some of the Dallas-area early adopters of Conscious Capitalism, including executives from The Container Store, Interstate Batteries, Studio Movie Grill, STAGEN, Improving, driversselect (now EchoPark) TDIndustries, Marketwave, and more. The chapter serves as a resource and a community for leaders on their purpose-driven journeys to elevate humanity through business. Sullivan and Lauren Law, LOOMIS’s director of business development, both serve on the Dallas Board Marcom Committee.


LOOMIS is the country’s leading challenger brand advertising agency and a top Dallas advertising agency for digital, social, mobile and user experience. For more about challenger branding, advertising and marketing, leadership, culture and other inspirations that will drive your success, check out the agency’s “Voice of the Underdog” podcast, and read the BARK! blog. 

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