LOOMIS Debuts Wildly Fun New TV Spot for Buffalo and Honey BBQ Sauced & Tossed Chicken Strips from Texas Dairy Queen Operators’ Council.
Things are getting saucy—in the best way possible—as The LOOMIS Agency unveils a bold new TV spot for Texas Dairy Queen Operators’ Council (TDQOC), spotlighting the limited-time Buffalo and Honey BBQ Sauced & Tossed Chicken Strips. The campaign introduces a beastly but civilized DQ fan and features cutting-edge virtual production to deliver big laughs and even bigger flavor.
Created to engage younger audiences while keeping the iconic DQ brand fresh and relevant, the new commercial leans into the product’s saucy, crave-worthy appeal. At the center of the fun is “Saucesquatch”—a fully costumed, custom-built character with expressive facial features and a surprisingly relatable take on table manners.
“This isn’t just a product launch, it’s a full-on flavor explosion with a personality to match. DQ fans love fun, and this spot brings that in a big, beastly, unforgettable way.”
— Mike Sullivan, President & CEO of The LOOMIS Agency
To bring this vision to life, Dallas-based LOOMIS assembled a top-tier creative and production team, including Executive Creative Director Tina Tackett; Group Creative Director Jim Green; Creative Director Cecily Worthy, Group Account Director Chelsea Ratliff; Account Director Jenna Oliver; Account Executive Cynthia Lopez; and Producer Chelsea Sevadjian.
The spot was filmed at XR214 Studios in Dallas using advanced LED wall technology and immersive digital design. The Dairy Queen restaurant setting was digitally rendered and custom-developed for the shoot.
Directed by Brian Bain and Jake Springfield of Tempt Films, the campaign features a hilarious contrast between the untamed joy of eating Sauced & Tossed Chicken Strips and Saucesquatch’s surprisingly refined table manners. It also pokes fun at the lengths fans will go to enjoy every bite of bold Texas Dairy Queen flavors.
“This campaign let us push the boundaries both creatively and technically,” said Tina Tackett, Executive Creative Director at LOOMIS. “It’s a perfect example of how innovation and humor can work together to build brand love.”
Additional creative collaborators included Producer Cindy Fertitta, Assistant Director Gleason Barber, Gaffer Jason Sherman, Key Grip Tim Harkins, Art Director Tim Madison, Food Stylist Taylor Gervais, Wardrobe Stylist Yvonne Wagner, Special Effects Artists Rip Odebralski and Carlos Savant, and Unreal Wall Tech team members Jason Starne, Sam Turner, Tanner Griggs, and Bobby Kurtz. The music track was created by Luminous Sound.
The campaign will run throughout Texas on TV, radio and social media channels for four weeks starting April 28.
With over two decades of experience representing Texas Dairy Queen Operators’ Council, LOOMIS continues to bring fresh energy to a beloved brand. The Buffalo and Honey BBQ Sauced & Tossed Chicken Strips are available at participating Texas Dairy Queen restaurants for a limited time only.
