DALLAS, TX – Working around production restrictions imposed as a result of the COVID-19 pandemic, LOOMIS has re-imaged and re-shot a spot for client United Methodist Church (UMC) in the midst of quarantine. The campaign’s original message about loneliness was made even more poignant as a result of the isolating effects of COVID-19 restrictions.
However, the back half of the spot’s original edit showed a young woman home alone and then leaving to meet up with some new friends at church. To update the spot to reflect the country’s stay-at-home orders, LOOMIS re-shot the spot to depict an online Bible study group as a different way for her to connect with the UMC community.