LOOMIS Wins Two New Clients

The Agency Welcomes Authority® Brands and Principle Auto to the Roster

The LOOMIS Agency, a challenger brand advertising agency for the franchise industry, is pleased to announce that it has won two new clients: Authority Brands and Principle Auto.

LOOMIS has been awarded the media planning and placement assignment on behalf of Authority Brands, a franchisor of leading home service brands based in Columbia, Maryland. Authority Brands is the premier home services franchise network in North America and includes famous household services brands such as Benjamin Franklin, Mister Sparky, and One Hour Heating & Air Conditioning, among others. As part of the engagement, The LOOMIS Agency is providing media support to Authority Brands’ company-owned units, helping them drive new customer acquisition and expand their reach in the markets they serve.

The Agency is also developing a new logo, brand identity, creative concepts, and a comprehensive marketing communications plan for Principle Auto, an auto dealer group based in San Antonio, Texas. Principle Auto group consists of eight auto manufacturer brands, including the second largest BMW franchise in North America.

“We’re thrilled to be working with both Authority Brands and Principle Auto. We look forward to helping both organizations reach their goals through innovative and effective marketing solutions.” — Julie Ondrusek, LOOMIS partner and Director of Client Services

LOOMIS is a full-service advertising agency specializing in defining and leveraging strategic advantages for challenger brands. Helping clients reach their business goals for more than 35 years, LOOMIS offers marketing communications strategy, creative, media, and production expertise across all digital and traditional platforms and channels. Check out the agency’s “Voice of the Underdog” podcast, read the BARK! blog, or learn more at theloomisagency.com.