The Agency Welcomes Authority® Brands and Principle Auto to the Roster
LOOMIS has been awarded the media planning and placement assignment on behalf of Authority Brands, a franchisor of leading home service brands based in Columbia, Maryland. Authority Brands is the premier home services franchise network in North America and includes famous household services brands such as Benjamin Franklin, Mister Sparky, and One Hour Heating & Air Conditioning, among others. As part of the engagement, The LOOMIS Agency is providing media support to Authority Brands’ company-owned units, helping them drive new customer acquisition and expand their reach in the markets they serve.
The Agency is also developing a new logo, brand identity, creative concepts, and a comprehensive marketing communications plan for Principle Auto, an auto dealer group based in San Antonio, Texas. Principle Auto group consists of eight auto manufacturer brands, including the second largest BMW franchise in North America.