Dallas-based challenger brand specialist and digital marketing leader joins North American agency group as it grows to 12 brands and 850+ employees
NEW YORK–July 14, 2026– Meet The People (MTP), the innovative advertising holding company for big and mid-sized clients, today announced its expansion into the South with the acquisition of The LOOMIS Agency, a Dallas-based, culture-driven challenger brand specialist, and its digital marketing arm, iluminere. The deal extends MTP’s platform into one of the country’s largest corporate markets, growing the group to 12 brands and over 850 employees across North America.
The LOOMIS Agency brings award-winning creative expertise in brand strategy, campaign development, and integrated media to MTP’s growing roster of specialized agencies, while strengthening MTP’s sector coverage in healthcare, QSR and multi-location brand management.
“This acquisition completes a key milestone in our U.S. build-out,” says Tim Ringel, Meet The People Founder and Global CEO. “Dallas is home to a large concentration of major and mid-sized companies, and LOOMIS gives us a strong foundation there in a market that is critical to our growth and to the offering we bring clients and investors alike.”
Founded as a challenger brand specialist, The LOOMIS Agency has built its reputation by helping ambitious brands outthink, not outspend, their competition, backed by a culture-first operating model that has driven long-term client partnerships and strong talent retention.
