LOOMIS HELPS TEXAS DQ® LAUNCH THE JAMMIN’ BACON HUNGR-BUSTER®
WITH RESULTS THAT ROCK.
The LOOMIS Agency, a multi award-winning advertising agency, partnered with long-time client Texas DQ® to promote the launch of its new, limited-time Jammin’ Bacon Hungr-Buster®, with a unique flavor profile that captured huge attention.
While the Hungr-Buster® has long been an iconic burger for Texas DQ®, this new iteration—featuring bacon jam, bacon, pepper jack cheese, onion rings and jalapeño ranch—stood out in consumer taste-tests as a favorite. So LOOMIS set out to bring the meaning of “Jammin’” to life with an integrated marketing campaign showing how this new burger truly rocks the tastebuds of all Texans.
“The Jammin’ Bacon Hungr-Buster and the campaign supporting it proved to be a real success story for Texas DQ. A lot of work went into making an impactful product, and we greatly value the equally matched impact of Loomis’s effort. This was a big win for us.” — Lou Romanus, CEO of Texas Dairy Queen Operators’ Council
With a goal of driving burger trial, increasing foot traffic, and boosting sales, the campaign included TV and radio spots broadcasted across the state, in-store merchandising, digital creative, influencer partnerships, and a social media giveaway designed to amplify online conversations about the product.
The promotion helped restaurants across the state reverse traffic and sales declines, while increasing new guest rates by 17.5%. And new guests who tried the new burger returned at a higher frequency. What’s more, the Jammin’ Bacon Hungr-Buster® produced one of the highest check average increases of the entire year, and the Rate of Sale on burgers increased 11.3% compared to the previous 8 weeks.
“The Jammin’ Bacon Hungr-Buster and the campaign supporting it proved to be a real success story for Texas DQ,” said Lou Romanus, CEO of Texas Dairy Queen Operators’ Council. “A lot of work went into making an impactful product, and we greatly value the equally matched impact of Loomis’s effort. This was a big win for us.”
PRODUCTION CREDITS:
Production Company: Camp Lucky
Director: Adam Littke
Executive Producer: Brandon Tapp
Producer: Chelsea Sevadjian
Editor: Elizabeth M. Stewart
Colorist: Neil Anderson
Sound Design: Scottie Richardson
Music: Luminous Sound
Food Photography: Rusty Hill
