DALLAS — After a competitive review that included 18 Texas agencies, The LOOMIS Agency has been selected as advertising agency of record for Texas Oncology. Research, planning, and creative development will begin soon for a new communications campaign for the large physician-owned oncology practice.
“We deliver high quality and leading-edge care that is personal, compassionate, and focused on our patients’ values. LOOMIS demonstrated a unique creative approach and passion for helping our audiences understand the advantages that we provide,” said R. Steven Paulson, M.D., president and chairman of Texas Oncology.
“Working with a new agency is an opportunity to explore fresh, compelling ideas and approaches for addressing our unique communication challenges.”
Texas Oncology consists of more than 490 physicians in 210 locations across the state. Agency presentations focused on strategic recommendations for leveraging the practice’s unique positioning as a provider of excellent care while enabling patients to manage their cancer treatment with less overall disruption to their lives.
“Our interest was in finding a partner with a fresh perspective who can help us develop and implement smart outreach campaigns,” said Sandra Simpson, executive director, marketing.
Simpson said the 16-member Texas Oncology review committee was unanimous in its decision to award the account to LOOMIS after hearing three finalist presentations.
“This is an exciting win for us for many reasons, not the least of which is the opportunity to help an organization that’s helped so many Texans,” said Mike Sullivan, president of LOOMIS. “Beyond that, Texas Oncology represents a new category for us, and we’re excited to help them explore new possibilities for their practice.”
Founded in 1985, LOOMIS is an award-winning advertising agency specializing in identifying and leveraging strategic advantages for national and regional challenger brands with specific expertise in restaurants, retail, and franchising. Learn more at theloomisagency.com.
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