October 12, 2022

For years, Golden Chick fans have sung along with our catchy jingle, and now we’ve updated the recording in a way that reflects today’s Golden Chick.

LOOMIS tapped 3x Grammy award-winning music engineer and producer Tre Nagella and composer Paul Loomis of Luminous Sound to bring the new version to life. Tre’s credits feature music superstars Kirk Franklin, Lady Gaga, Blake Shelton, Ed Sheeran, and Travis Scott, among other recording artists who consider Luminous Sound one of the best audio facilities between LA and New York. Paul Loomis is a classically trained musician with a degree in music composition who founded the studio in 1985 and would go on to start The LOOMIS Agency in 2000. As one of the preeminent jingle writers in America, Paul is responsible for a multitude of well-known ad jingles for brands like Texas Dairy Queen, Stanley Steemer, Milestone Electric, just to name a few.

When it came to finding the perfect vocalist, Nagella brought in “American Idol” contestant and Frisco-native Britney Holmes. Her voice and enthusiasm were perfect for the brand, who connected not only with her talent, but with her personal brand as well. Britney’s involvement with the Women that Soar Awards, Inspire and Radiant Girl school programs, and motivational speaking brand, The B.Holmes Project, solidified the partnership.

“The new jingle retains Golden Chick’s famous sing-out but delivers it with new and fresh vocals. We know this refresh will make a splash and can’t wait for our loyal fans to hear it.” — Howard Terry, CMO, Golden Chick

Britney is well-known for her time on the 16th season of “American Idol,” where she ranked within the Top 50 and won the show’s contest during the 45th Annual American Music Awards in 2017. But her journey in the music industry predates that and began with playing “Emily Barnes” on the PBS show, Wishbone, as a young girl, which then lead to singing for the Dallas Mavericks. Her involvement with the Dallas Mavericks blossomed into singing for many other sports teams, garnering the title of the “National Anthem Queen,” bestowed to her by Tyra Banks during the Women That Soar Awards. She has recently made several appearances during NFL games, including a memorable performance on this September 11 for the Detroit Lions’ season opener versus the Philadelphia Eagles. But while her talent has resulted in traveling across the U.S., the University of North Texas graduate keeps her roots close to Dallas.

“The new jingle retains Golden Chick’s famous sing-out but delivers it with new and fresh vocals,” said Howard Terry, chief marketing officer of Golden Chick. “We know this refresh will make a splash and can’t wait for our loyal fans to hear it.”

About Golden Chick
Founded in Texas in 1967, Golden Chick is a family-oriented, quick-service restaurant that prides itself on perfecting its Golden Fried Chicken, Golden Roast Chicken, Big & Golden™ Chicken Sandwich and Golden Tenders®, along with offering a variety of other chef-inspired menu items. The brand was ranked the #4 chicken franchise by Entrepreneur, included in Nation’s Restaurant News’ Top 200 Restaurants in 2019 and is ranked in the top 200 of Restaurant Businesses’ Top 500 Chains for 2020. With dine-in, drive-thru, catering and home delivery service capabilities, the Golden Chick restaurant chain has more than 200 locations throughout Texas, Oklahoma, South Carolina, Florida and Louisiana.

LOOMIS is an award-winning full-service Dallas advertising agency specializing in defining and leveraging strategic advantages for challenger brands. Helping our client partners reach their business goals for more than 35 years, LOOMIS offers marketing communications strategy, creative, media, and production expertise across all digital marketing and traditional advertising platforms and channels.

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